Like many of our customers, I probably drink 1 or 2 glasses of wine (or beer) a week but I drink 1-2 cups of coffee a day.  Yet what do I know more about?  Wine and beer! What about coffee, if I'm drinking 10 times more of it than wine and beer?

What makes a great coffee? (Photo Courtesy of Annia316 on Flickr)That's changed since I opened ROASTe.  But the most basic thing that I learned, and you can too, is what makes for an interesting cup of coffee.

First, here's what's wrong with Gas Station coffee:  it tastes bitter.  It tastes kind of hollow.  By that I mean that it doesn't have much flavor.  There's just bitterness.  I have to mask its bitterness with a lot of sugar and cream.  But then all I get is a taste of sweet cream with some bitterness mixed in.  It's flat.

I tried a cup of Newman's Own at McDonalds yesterday and it was the same thing:  bitterness.  Ashiness.  Hollowness.  With all respect to Starbucks, I get that same bitter hollowness there too.

It's not that I'm a coffee snob!  I just want some flavor to my coffee.    Flavor that everyone can taste, not just me or my golden retriever with his nose meant for tracking scents!

That's why I enjoy the taste so much better of an earthy Sumatra, a smooth Costa Rican, a citrusty Ethiopian, or a winey complex Yemen.  There is so much more going on.  Honestly I usually still mix in some cream and sugar but it adds more complexity to the coffee.  I actually enjoy the coffee.

I don't have especially well trained taste buds either.  I just figure that if I'm drinking 2 cups of something a day I ought to enjoy it!  And especially since a cup of even great coffee is only about 40 cents when brewed at home, I can splurge.

I bet that you'll enjoy the much more interesting taste of our coffees when you compare it with Gas Station, McDonalds, Dunkin Donuts and other basic coffees.  Behind the scenes, our coffees are coming from often different countries, better soils, higher altitudes, smaller estates, finer roasters and a faster distribution chain.  But it all comes down to a better tasting cup.

Enjoy! 

(Photo courtesy of Annia316 on Flickr)

 

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Comments

Submitted by EricBNC on
<br>I think being able to get the coffee soon after roasting is critical - ROASTe gives me access to this from many great sources!

Submitted by wakeknot on
when you offer both those things for coffee there is no competition. Roaste offers a great service and thank god the only option is not McD's.

You really hit the nail on the head! I am not a well trained taster but I can definitely tell that the coffee are hollow and tasteless. Coffee shouldn't taste like just coffee! That's stale coffee!

I gave up a long time ago with trying to find good cup of coffee at fast food place such as McDonald. Gas station is for gas only, not coffee unless you want gasoline flavored coffee!

What makes a great coffee?

| by

Like many of our customers, I probably drink 1 or 2 glasses of wine (or beer) a week but I drink 1-2 cups of coffee a day.  Yet what do I know more about?  Wine and beer! What about coffee, if I'm drinking 10 times more of it than wine and beer?

What makes a great coffee? (Photo Courtesy of Annia316 on Flickr)That's changed since I opened ROASTe.  But the most basic thing that I learned, and you can too, is what makes for an interesting cup of coffee.

First, here's what's wrong with Gas Station coffee:  it tastes bitter.  It tastes kind of hollow.  By that I mean that it doesn't have much flavor.  There's just bitterness.  I have to mask its bitterness with a lot of sugar and cream.  But then all I get is a taste of sweet cream with some bitterness mixed in.  It's flat.

I tried a cup of Newman's Own at McDonalds yesterday and it was the same thing:  bitterness.  Ashiness.  Hollowness.  With all respect to Starbucks, I get that same bitter hollowness there too.

It's not that I'm a coffee snob!  I just want some flavor to my coffee.    Flavor that everyone can taste, not just me or my golden retriever with his nose meant for tracking scents!

That's why I enjoy the taste so much better of an earthy Sumatra, a smooth Costa Rican, a citrusty Ethiopian, or a winey complex Yemen.  There is so much more going on.  Honestly I usually still mix in some cream and sugar but it adds more complexity to the coffee.  I actually enjoy the coffee.

I don't have especially well trained taste buds either.  I just figure that if I'm drinking 2 cups of something a day I ought to enjoy it!  And especially since a cup of even great coffee is only about 40 cents when brewed at home, I can splurge.

I bet that you'll enjoy the much more interesting taste of our coffees when you compare it with Gas Station, McDonalds, Dunkin Donuts and other basic coffees.  Behind the scenes, our coffees are coming from often different countries, better soils, higher altitudes, smaller estates, finer roasters and a faster distribution chain.  But it all comes down to a better tasting cup.

Enjoy! 

(Photo courtesy of Annia316 on Flickr)

 

Category: BLOG

I gave up a long time ago!

January 24, 2012 | by sontondaman

I gave up a long time ago with trying to find good cup of coffee at fast food place such as McDonald. Gas station is for gas only, not coffee unless you want gasoline flavored coffee!

Agreed, it's not about being

November 22, 2011 | by intrepid510

Agreed, it's not about being a snob it's about not wanting to have something that tastes yuk!

Agreed

November 10, 2011 | by samuellaw178

You really hit the nail on the head! I am not a well trained taster but I can definitely tell that the coffee are hollow and tasteless. Coffee shouldn't taste like just coffee! That's stale coffee!

Freshly roasted coffee

November 10, 2011 | by jbviau

I'm spoiled by it now and can't do without it!

fresher and better beans

September 26, 2011 | by wakeknot

when you offer both those things for coffee there is no competition. Roaste offers a great service and thank god the only option is not McD's.

Fresh matters

September 5, 2011 | by EricBNC


I think being able to get the coffee soon after roasting is critical - ROASTe gives me access to this from many great sources!

Wonder how Dunkin Donuts

May 30, 2011 | by espressom

Wonder how Dunkin Donuts beat out Starbucks coffee in their marketing campaign.

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