Reply to Samuel
Glad to see you liked the blog.
I've been dealing with Grocery Chains for just over twenty years. From chains with only two or three locations to ones with over one-thousand. This gives me some insight into how "things are done."
As to the specific information in my blog, the majority of it is publicly available. However, you have to know what to look for and be willing to go through several hundred pages of annual reports, etc.
Wow, this is a great revelation! Who would have thought those big companies are behind the popular supermarket coffee! They made Starbucks sounds less evil for some reason. Hahaha! I am wondering how did you know about all these? These are great info. Thank you so much for sharing this.
So I guess there is no point
So I guess there is no point in paying premium for Starbucks coffee from grocery store. Another reason buy I only buy coffee from roaste now.
That is some very interesting information about super market coffee! Sadly, their coffee is much less interesting than what is available on Roaste!
Reply to JBVIAU
Are the coffee beans in Starbucks' stores and in their Grocery coffee bags the same? Good question. But very difficult to answer.
If you and me each buy a Sumatran Mandheling from the same grower, are we buying the same green beans? Depends on the grade of the beans, what harvest they are from, how they were stored. If I am buying to a "price point" and you are buying on quality, we may end up with drastically different beans.
When I manage to write my next post on the Economics of Supermarket coffee, you will see that it would be difficult to believe they are the same. Not that a company as well run as Starbucks couldn't pull it off, but when you run the numbers you will see how hard it is.
Thanks for commenting on my blog post.
REPLY to both broseph and intrepid510 who asked whether Peet's roasts their own coffee sold in supermarkets......
I refrained from mentioning Peet's as I could not pin it down. My guess is, yes, they roast their own. But I limited my comments to items I could confirm.
There are several reasons for my guess. One is that Peet's is a relatively small player in grocery stores. Spread out across the entire country, they might not be profitable enough to attract interest from one of the large corporations. But again, this is only a guess on my part. If I am able to substantiate it, I will post about it.
Thanks for reading my blog post.
WHAT'S THE REAL STORY
I did not know the connections and who was responsible for what either. A few years ago I did order Gevalila coffee (with their free coffee maker) but was not impressed. I have not tried their supermarket blend yet (I do not like the Gevalia guy!). I remember the free coffee makers kept breaking down (they did replace them but I stopped after getting three replacements in three months) and I do not remember the coffee (which is probably saying something there).
April 12, 2012 | by jbviau
I wasn't aware that Starbucks beans sold in grocery stores weren't roasted by Starbucks. Are they at least the same *beans* (roasting aside) that you find in Starbucks locations? This seems like a recipe for discontent among consumers, who I'm guessing would (reasonably) expect a given blend to taste the same regardless of where it's bought.
is Peet's the exception that
is Peet's the exception that proves the rule? i'm curious whether they roast their own. in any case, better to buy from a Peet's location, since the grocery store stuff is often quite old
April 12, 2012 | by Chamie
I'm thrilled to see someone talking about this. Most people don't believe me when I tell them that it doesn't really matter which "gourmet" coffee they buy -- they're putting money into the same few pockets.
On the Starbucks, DD's and
On the Starbucks, DD's and Seattle Best. While I do not like them and would never recommend them, you hit the nail on the head and explain why the coffee from the actual coffee shops are better even bagged plus they do look different. I believe Peet's does their own for grocery stores, can you confirm this? As I think the green mermaid picked them up for this reason to try and do it on their own.